Beauty & cosmetics retail

Cosmetics stores and beauty halls. Classified under the Retail parent in the OpenOOH standard rather than Health & Beauty, and increasingly part of retail-media networks.

Typical dwell

Typically 5 – 30 min (browsing)

Attention level

Medium

Advertiser fit

Beauty brands (endemic), FMCG, retail media — point-of-purchase.

Where it’s prominent

Universal; retail-media-led in US, Europe, China.

Maturity

Established