Flagship research
Beauty DOOH Report 2026
An independent, fully-sourced synthesis of the category — market size, formats, pricing, programmatic and measurement, with every number tagged by the strength of its source. Free PDF.
What's inside
- Market size & momentum — DOOH to $39B, place-based fastest
- Beauty: the under-built corner & who advertises
- The formats playbook: mirror, nail, spa, lobby
- Pricing & yield — and why there is no clean beauty CPM
- The programmatic stack & venue-type targeting
- Measurement, effectiveness & unit economics