Beauty DOOH Formats

A full-service hair salon serving all genders — cut, colour, styling and treatments. The anchor venue of beauty DOOH worldwide.

A salon oriented to women’s hair and beauty services. A distinct enumeration in the industry venue standard.

A grooming salon oriented to men’s hair and styling — overlaps with, but is distinct from, the traditional barbershop.

A traditional men’s grooming venue — cuts, shaves, beard work. A strong captive-audience environment, though it is not (yet) a separate enumeration in the OpenOOH standard, where it falls under Men’s/Unisex salon.

A venue dedicated to manicures and pedicures. Hands are occupied and eyes are free — among the most screen-friendly beauty environments.

A commercial establishment offering health-and-beauty treatment through means such as steam baths, exercise equipment and massage. A distinct category from Salon in the industry standard.

A medically-supervised aesthetics venue — injectables, laser, skin treatments. High-value clientele; not a discrete enumeration in the OpenOOH standard (sits between Spa and Point-of-Care).

A specialist studio for brow shaping, tinting, lash extensions and lifts. Clients lie still with eyes closed for long stretches — a niche but high-dwell context. Not in the OpenOOH standard.

A hair-removal specialist venue. Short, frequent, repeat visits. Not separately enumerated in the OpenOOH standard.

A styling-only venue (no cut/colour) focused on quick wash-and-style. Social, fast-turnover, often event-driven. Not in the OpenOOH standard.

A UV or spray-tanning venue. A distinct enumeration in the industry venue standard, though a smaller advertising category.

Cosmetics stores and beauty halls. Classified under the Retail parent in the OpenOOH standard rather than Health & Beauty, and increasingly part of retail-media networks.

A screen embedded in (or behind) the styling mirror, usually bezel-free, so content appears on the mirror surface facing the seated client. Comes as a full Mirror TV (disguised as a mirror when off) or as a smaller overlay that preserves mirror quality. The signature beauty DOOH format.

A standalone display at or beside each styling chair (not in the mirror), or a service-menu board above the counter / behind the chair. Easier to retrofit than a mirror display while still serving a seated, captive viewer.

A compact display at a manicure or pedicure station, often on the table or wall. Hands occupied, eyes free — ideal viewing conditions.

A screen mounted overhead for clients lying down during facials, pedicures, lash work or massage — the only natural line of sight when reclined.

A larger display in the reception or waiting area. Reaches more unique visitors but for shorter, more distracted exposure — a reach play rather than attention.

Small screens at shelves, counters or checkout in beauty retail — placed at the point of purchase to influence the buying decision in the moment.

A bright, often double-sided display in the window facing the street — reaching passers-by as well as clients. Bridges in-venue and classic street-level OOH.

A tablet or touchscreen used for service menus, check-in, consultations or product browsing — interactive rather than broadcast, enabling engagement and data capture.