Brow & lash studio

A specialist studio for brow shaping, tinting, lash extensions and lifts. Clients lie still with eyes closed for long stretches — a niche but high-dwell context. Not in the OpenOOH standard.

Typical dwell

Typically 30 – 120 min

Attention level

Low-Medium

Advertiser fit

Beauty, FMCG, audio/podcast (eyes-closed moments).

Where it’s prominent

Emerging globally; strong in US, UK, Australia.

Maturity

Emerging