Day spa

A commercial establishment offering health-and-beauty treatment through means such as steam baths, exercise equipment and massage. A distinct category from Salon in the industry standard.

Typical dwell

Half-day packages ~3–4 hr; full-day ~6–8 hr

Attention level

Medium

Advertiser fit

Premium and luxury brands, wellness, travel, finance — relaxed but lower-attention context.

Where it’s prominent

Universal; resort/luxury skew in GCC and Asia.

Maturity

Established

Industry classification: Health & Beauty › Spa (403) — OpenOOH Venue Taxonomy v1.2.1