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Programmatic & Buying

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IAB Tech Lab transparency standards that let a buyer verify who is authorised to sell a given inventory and trace the supply chain end to end. They underpin trust and anti-fraud in programmatic DOOH supply.

Also known as: supply-chain transparency

Source: IAB Tech Lab

Related terms

Programmatic DOOH Buying DOOH screen time automatically through ad-tech platforms rather than manual insertion orders, with inventory transacted between a DSP and an SSP via an exchange. Supply-Side Platform Software media owners use to make their DOOH inventory available to many buyers at once, connecting their screens to demand via an exchange. OpenRTB The IAB Tech Lab protocol that standardises real-time programmatic ad requests across channels. A dedicated DOOH object was added in OpenRTB 2.6, letting screens transact in the same auctions as web, app and CTV.

See also

Research
The verification wars