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Programmatic & Buying

Demand-Side Platform (DSP)

Software advertisers and agencies use to buy advertising programmatically, deciding which available impressions to bid on across exchanges.

Also known as: DSP

Source: IAB DOOH Glossary

Related terms

Supply-Side Platform Software media owners use to make their DOOH inventory available to many buyers at once, connecting their screens to demand via an exchange. Ad Exchange The auction-driven marketplace that sits between SSPs and DSPs, matching buyers’ bids to sellers’ DOOH inventory in real time. Programmatic DOOH Buying DOOH screen time automatically through ad-tech platforms rather than manual insertion orders, with inventory transacted between a DSP and an SSP via an exchange.

See also

Research
The DSP/SSP landscape for DOOHProgrammatic DOOH: the adoption curve