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Core DOOH & OOH

Digital Out-of-Home (DOOH)

Digital displays located outside the home that carry advertising whose content can be changed remotely. All DOOH is digital signage, but not all digital signage is DOOH — DOOH specifically carries advertising.

Also known as: digital outdoor

Source: OAAA Digital OOH Primer

Related terms

Digital Signage Any electronically controlled display used to show content — menus, wayfinding, information or ads. Becomes DOOH only when it carries advertising that can be updated remotely. Out-of-Home Advertising Advertising that reaches consumers while they are outside their home — on billboards, transit, street furniture and in venues. The broad category that contains digital out-of-home. Beauty DOOH Digital out-of-home advertising placed inside beauty venues — salons, barbershops, nail bars and spas — where audiences sit, wait and watch for extended periods.

See also

Research
DOOH's share of the ad marketPlace-based: the fastest DOOH segment