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Programmatic & Buying

Floor Price

The minimum CPM a media owner will accept for an impression in a programmatic auction. Bids below the floor are rejected.

Also known as: price floor, minimum bid

Related terms

Real-Time Bidding An open-auction model where buyers bid in real time for each available impression. Used in DOOH but with venue/loop constraints that differ from web RTB. CPM (Cost per Mille) The price for one thousand impressions — the standard currency for buying DOOH. Impressions are the basis of any CPM-based transaction. Fill Rate The share of available ad slots actually sold and playing paid creative. Low fill rate means empty or house-ad inventory and lost revenue.

See also

Research
The ad-tech take rate: gross vs net in DOOHProgrammatic OOH CPM tracker