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Beauty-Venue Concepts Beauty-specific

Nail-Bar Screen

A compact display at a manicure or pedicure station. Hands are occupied and eyes are free, producing some of the longest dwell times in beauty DOOH.

Related terms

Beauty DOOH Digital out-of-home advertising placed inside beauty venues — salons, barbershops, nail bars and spas — where audiences sit, wait and watch for extended periods. Point-of-Wait Media Screens placed where people wait with little to do — salon chairs, waiting areas, nail stations. Long, low-distraction dwell makes point-of-wait ideal for storytelling, not just glances. Dwell Time How long a viewer remains in the zone from which a screen is visible. In beauty venues dwell time is exceptionally long — measured in tens of minutes — which is the core of beauty DOOH’s value.

See also

Formats
Nail-station screenNail salon / nail bar
Research
Cross-format reach & frequency in a salon