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Beauty-Venue Concepts Beauty-specific

Venue Revenue Share

The portion of ad revenue paid to the host venue for carrying screens. The commercial backbone of beauty DOOH: salons monetize their space, operators get distribution.

Also known as: rev-share, venue share

Related terms

Media Owner The company that owns and operates the screen network and sells its advertising inventory. In beauty DOOH, the operator who installs and manages salon screens. Venue Partner A salon, barbershop, nail bar or spa that hosts screens in exchange for a revenue share. The supply side of a beauty DOOH network. Beauty DOOH Digital out-of-home advertising placed inside beauty venues — salons, barbershops, nail bars and spas — where audiences sit, wait and watch for extended periods.

See also

Formats
Hair salon (unisex)Beauty & cosmetics retail
Research
The revenue-per-screen modelThe network payback model